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From Black Friday to festive celebrations, navigate this holiday season
with precision.

Affinity's Consumer Purchase Audiences empower you to quickly adapt to the changing waves of consumer shopping behavior and stay ahead of your competitors.
  • Capitalize on Key Moments: Whether it’s Black Friday, Cyber Monday, or the entire Holiday season – craft your strategies based on genuine purchasing patterns.  

  • Boost Your ROAS: Go beyond demographics by connecting with real buyers across over 900 brands and categories. 

  • Elevate Engagement: Tap into the depth and scale of our expanded purchase graph - boasting over 140 million cards – the ultimate consumer spending insight tool.   

  • Activate in Real-Time: Access up-to-date season-specific audiences and over 50 diverse lifestyle segments to keep your marketing agile, including Thanksgiving Gatherers, Black Friday Bargain Hunters, and more!   

The power of Affinity’s Consumer Purchase Audiences awaits.
wrap the gift of unparalleled precision this season.

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