Introducing Fansactions

Connecting Fans and Brands to Deliver Optimal Outcomes

Fansactions™ gives brands a clear line of sight between sports media exposure and real-world purchase behavior to uncover what truly drives performance. By linking live game ad placements with Affinity Solutions’ unmatched purchase data, Fansactions™ delivers real-time insight to optimize every part of your strategy—from audience targeting to media planning to ROI measurement.

Whether you're investing in premium sports inventory, exploring emerging leagues, or trying to prove impact to stakeholders, Fansactions™ empowers faster, smarter decisions.

It’s not just about who watched. It’s about who bought.

Prove Sports Ad ROI

Tie sports ad exposure directly to in-store and online purchases to measure true incremental lift and confidently demonstrate ROAS.

Target by Sport & League

Identify which sports, teams, and leagues your current (and future) customers are watching. Use that intel to guide smarter sponsorships and ad buys.

Optimize Media Performance

Analyze granular performance by DMA, daypart, or frequency to understand what works and where. Adjust strategy in real time by identifying the media tactics that drive the strongest outcomes.

Data-Driven Decisions Start Here

Want to see exactly how sports media impacts consideration and purchase behavior? Fill out the form to get access to the Fansactions™ data study and discover:

What media strategies drive the most lift
Which markets and audiences outperform
How to optimize spend and improve outcomes

Connecting Fans and Brands to Deliver Optimal Outcomes

Prove Sports Ad ROI

Target by Sport & League

Optimize Media Performance

Live Action, Proven Results

Data-Driven Decisions Start Here