---
title: 2025 Affinity EDO Whitepaper
description: QSRs spend millions on TV ads, but traditional metrics like impressions and reach don’t show the full picture. Read our whitepaper to learn more.
image: https://info.affinitysolutions.com/hubfs/AFS-EDO-Study-Email_600x250.png
---

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![AFS-EDO-Study-Landing\_1200x350 (1)](https://info.affinitysolutions.com/hs-fs/hubfs/AFS-EDO-Study-Landing_1200x350%20(1).png?width=2000&height=583&name=AFS-EDO-Study-Landing_1200x350%20(1).png "AFS-EDO-Study-Landing_1200x350 (1)")

#### What if you could predict which ads actually drive customers to buy?

Quick-service restaurants (QSRs) spend millions on TV ads, but traditional metrics like impressions and reach don’t show the full picture.

In our new white paper, we partner with EDO to combine TV engagement and purchase data, uncovering the biggest ROI opportunities in QSR advertising. The analysis leverages EDO’s outcomes data alongside [Fansactions™](https://info.affinitysolutions.com/fansactions?hsLang=en), Affinity’s new solution that links sports media exposure to actual purchases, to show how live sports investments translate to measurable sales. By connecting 126 million linear TV ad airings to 86 billion consumer transactions, we identified how creative quality, geographic targeting, and strategic use of live sports can dramatically increase return on investment.

Download our white paper to learn:

- Why **ad quality** has 7.7x the impact of ad volume on online sales
- How targeting your top-performing DMAs can **double campaign ROI**
- Which live sports properties deliver the **highest engagement-to-cost efficiency**
- How challenger brands like Sonic can compete with industry giants like McDonald’s using **precision marketing tactics**

Backed by outcomes-based engagement data and real purchase signals, this studyis the playbook for top QSR marketers to double ROI and outsmart (not outspend) competitors..

###### **Fill out the form** to access the full white paper and start using data-driven strategies to improve campaign efficiency, targeting, and media ROI.

### Download White paper