How Retailers Are Staying Ahead with Consumer Purchase Data

With a myriad of seasonal sales and purchasing platforms to choose from, consumers have the power when it comes to where and when to shop. For retailers, staying ahead of consumer demands and rapid technological innovation requires sophisticated omni-channel marketing strategies that rely on real-time data.

In this playbook, discover how today’s retailers are navigating personalization, privacy, and loyalty to provide consumers with a shopping experience that meets their expectations. Learn how purchase data has emerged as the critical compass that offers businesses insights and advantages to maintain their competitive edge. Read now to learn more about:

• Meeting personalization expectations while respecting privacy concerns
• How purchase data can help create personalized marketing
• Obtaining and successfully leveraging transaction data
• Finding the right data provider
  

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